5 Common Mistakes to Avoid When Tracking Your Packages Online

The Importance of Proactive Communication

5 common mistakes that lead you in dark while setup-up the courier tracking system for your company. Simply sending pre-baked “shipped” and “delivered” notifications is no longer sufficient. To enhance customer experience, take the burden off shoppers by providing timely updates without relying on them to click Trackon Courier links or contact customer support. 

List of 5 Common Mistakes

The Impact of Incorrect Tracking Numbers

Typos or incorrect tracking numbers provided by the sender can lead to confusion and frustration. Imagine a customer eagerly awaiting their package, only to find that the tracking information doesn’t match their order. Ensure accurate tracking numbers to avoid unnecessary stress for both customers and your support team

Tips for Ensuring Accurate Tracking Information

The Significance of Cross-Domain Tracking

Cross-domain tracking allows you to follow a package’s journey seamlessly across different platforms and websites. Ignoring this aspect can create blind spots in your tracking process. For example, if a customer interacts with your website, mobile app, and social media channels during their purchase journey, ensure that tracking information remains consistent across all touchpoints

Solutions to Avoid Overlooking Cross-Domain Tracking

Ignoring Mobile Tracking: A Missed Opportunity

Mobile devices have become an integral part of our lives, and this trend extends to package tracking. With more people relying on smartphones and tablets, optimizing the tracking experience for mobile users is crucial. Ignoring mobile tracking means missing out on a significant opportunity to engage with your customers where they spend a considerable amount of their time. Ensure that your tracking interface is mobile-friendly, loads quickly, and provides a seamless experience across various screen sizes and operating systems.

Strategies for Optimizing Tracking Experiences on Mobile Devices:

1. Responsive Design: Design your tracking page to adapt seamlessly to different screen sizes. Prioritize essential information, minimize clutter, and ensure readability on smaller screens.
2. Push Notifications: Leverage push notifications to keep users informed about their package status. Send alerts for shipment updates, delivery delays, or successful deliveries. Make sure users can enable or disable these notifications based on their preferences.
3. Mobile App Integration: If your courier service has a mobile app, encourage users to download it. Apps offer personalized tracking experiences, real-time updates, and additional features like delivery route maps and estimated arrival times.
4. SMS Updates: Send concise SMS messages with relevant tracking details. Many users prefer text messages over email notifications. Include a link to the full tracking page for those who want more information.

Read More:Effortless Parcel Tracking with Trackon’s Mobile App

Explore the Value of Tracking Beyond Delivery Confirmation

While tracking primarily focuses on delivery status, there’s more to the story. Tracking can provide valuable insights into user behaviour, preferences, and overall satisfaction. Beyond knowing when a package arrives, consider tracking other key events:

• Order Confirmation: Start tracking from the moment an order is placed. Confirmations reassure customers and set expectations.
• In-Transit Updates: Share real-time updates during transit. Knowing the package’s location reduces anxiety and builds trust.
• Delivery Confirmation: Of course, this is essential. But go beyond a simple “delivered” notification. Include details like the delivery time, recipient’s name, and any special instructions.

Conversion tracking goes beyond package delivery. It involves understanding what users do after receiving their orders. Did they leave a positive review? Did they recommend your service to others? Analyse conversion rates, customer feedback, and repeat business. Use this data to enhance your services, address pain points, and improve overall customer satisfaction.

Address the Importance of Tracking Internal Users

Internal traffic includes employees, partners, and other stakeholders who interact with your tracking system. Ignoring this group can lead to skewed data and missed opportunities. Internal users may test the system, simulate customer experiences, or troubleshoot issues. Tracking their behaviour helps identify bottlenecks, improve efficiency, and maintain data accuracy.

Provide Insights on Analysing Internal Traffic Patterns

1. User Segmentation: Categorize internal users based on roles (customer support, warehouse staff, etc.). Understand their unique needs and tailor tracking features accordingly.
2. Testing and QA: Monitor how internal users interact with the system during testing & QA phases. Identify any discrepancies or unexpected behaviours.
3. Security Audits: Regularly review internal access logs to ensure data security. Detect unauthorized access or suspicious activity promptly.

Conclusion

In the ever-evolving world of e-commerce, package tracking plays a pivotal role. Customers now expect proactive communication beyond generic “shipped” and “delivered” notifications. Relying on customers to investigate shipping delays is a mistake—instead, promise timely updates and address any delays promptly.

Additionally, optimize mobile tracking, track conversions beyond delivery status, and don’t overlook internal traffic patterns. Lastly, when handling hazardous materials or international shipments, adhere to regulations and ensure proper labeling and packaging. By avoiding these pitfalls, online merchants can enhance customer satisfaction and build trust.